HELLO, MY NAME IS

Carlos A. Saladín Diaz

WordPress Developer | E-commerce Specialist

C.SALADIN.DIAZ@GMAIL.COM
1-809-330-0138

About Me

I am a WordPress and E-commerce Developer based in the Dominican Republic. My focus goes beyond building attractive websites; I am dedicated to constructing digital tools that serve as the growth engine for your business.

I design professional & beautiful websites

What sets me apart is my background in Process Management and Human Resources. This experience has equipped me with a unique ability to understand a company's operational needs, ensuring transparent communication, impeccable organization, and strict adherence to deadlines.

How I can help you:

Custom WooCommerce store creation.

Expert integration of local and international payment gateways (Specialist in AZUL).

Performance and design optimization for a seamless professional user experience.

What I Do

I bridge the gap between complex business operations and digital sales. My approach combines technical WordPress expertise with a deep understanding of process efficiency to build websites that don't just look good, but drive measurable growth.

Responsive Web Design

I create clean, modern interfaces that capture attention and look perfect on any device, from smartphones to desktops

WordPress & WooCommerce Expert

End-to-end development of robust online stores, focused on conversion and ease of management for the business owner.

Payment Gateway Integration

Specialized setup for secure transactions, including local providers like AZUL and international standards, ensuring your revenue flows safely.

My Experience

2024- Present

Tufera Artesanal

Founder & Lead E-commerce Developer

Successfully designed and deployed a comprehensive WordPress and WooCommerce platform. Engineered a seamless user experience, including advanced category structures and a high-converting single-page checkout flow. Managed the technical implementation of secure local Dominican payment processors (AZUL), ensuring reliable transaction handling and operational efficiency from launch.

1997 - 2023

Confidential

Senior HR & Operational Process Management Professional

Directed complex organizational structures and managed critical operational workflows, ensuring high-impact team performance. Specialized in precise communication and strict project management, developing a rigorous approach to deliverables and deadline adherence. This corporate background directly guarantees my e-commerce clients receive reliable, professional, and business-focused results

Portfolio

Full E-commerce Development: From Concept to Market-Ready Store

I led the end-to-end development of Tufera Artesanal, a premium health-snack brand. This project wasn’t just about building a website; it was about creating a digital home for a specialized product line. I focused on a minimalist, mobile-first design that highlights the product’s nutritional benefits while ensuring a frictionless user journey.

The project included branding alignment, product catalog architecture, and a strategic UI/UX design focused on conversion for a health-conscious audience.

Key Achievements

Brand-Centric Design: Created a minimalist interface that mirrors the «clean label» (sugar-free, gluten-free) philosophy of the products.

Mobile-First UX: 100% responsive architecture, ensuring customers can order snacks easily from any device.

Conversion Ready: Implemented high-converting product pages with clear CTAs (Call to Action).

Technical SEO & High-Performance Optimization

Beyond aesthetics, I focus on speed and findability. I optimized this WordPress site to achieve high scores on Google PageSpeed Insights, focusing on Core Web Vitals, image compression (WebP), and advanced caching strategies via LiteSpeed.

Key Achievement: Achieved an 87/100 Performance score and 100/100 in Best Practices.

Seamless Local Payment Integration (AZUL Specialist)

I implemented a robust checkout solution for a Dominican-based e-commerce store using the AZUL payment gateway. This project involved securing transaction flows, ensuring PCI DSS compliance, and optimizing the mobile checkout experience to reduce cart abandonment.

Key Achievement: 100% secure transaction success rate and local currency (DOP) optimization.